Your go-to professional for Italian localization

Your go-to professional for
localization translation transcreation LQA editing proofreading generative AI training
for the Italian market.

Your go-to professional for Italianlocalization

Hi there!

I’m Alberto, and I am a freelancer providing a wide range of linguistic services to both direct clients and language service providers (commonly referred to as translation agencies), including:

Translation and transcreation from English , Spanish , and French to Italian
Localization with Search Engine Optimization
Language quality assurance (LQA)
Proofreading and in-context review
Editing and writing
Generative AI and LLMs training and quality assessment

My Business Model

Client-oriented, flexible, tailor-made, and with a strong focus on quality.

My Ultimate Goal

Helping SMBs and enterprises ramp up their activity by engaging and communicating effectively with their Italian audience.

Languages Spoken

0 +

Years of Experience

< 0 hrs

Response Time

0 +

Loyal Clients

0 %

Job Success*

* Based on 100 jobs completed on Upwork (direct clients and language service providers are also happy )

ˌspɛʃələˈzeɪʃənz

Information Technology (IT)
- Software UI/UX
- Documentation and knowledge-base
- Customer support bots
Tech
- Equipment documentation
- Operating manuals
- Assembly instructions and installation guides
Photo and Video
- Camera and equipment manuals
- Reviews and tests
- Photo and video editing software and apps
Web marketing
- Ad copy, SEO-optimized copy
- Social media, newsletters and press releases
- E-commerce
Tourism and travel
- Guide books
- Travel blogs and vlogs
- Travel agents’ websites and holiday brochures
HR and Corporate Communications
- Whitepapers and presentations
- Case studies and surveys
- Internal documentation

Only win-win situations wanted! In case you need help with extra languages and specialties I do not offer, I can still take care of it thanks to a close collaboration with a reliable network of professionals.

əˈdɪʃənəl skɪlz

Let me introduce you to my other superpowers

Localization married with technology

I have extensive experience in all the main tools used in the language service industry.

I am very accomplished in localization platforms and translation management systems, subtitling software, and industry-standard CAT tools, especially Trados Studio.

I can create, edit, and update style guides and online glossaries based on existing translations and for new client requirements, with a strong focus on specialized terminology and inclusive language.

In addition, I have a good understanding of project management and issue tracking tools - such as Smartsheet and Jira - and business communication platforms - e.g. Microsoft Teams and Slack.

Finally, I have intermediate skills in coding and UI/UX design and advanced knowledge of WCMS - such as WordPress (yep, I made this website all by myself ), Joomla, Magento, etc. - which have proven to be very valuable during my day-to-day work as a linguist.

Leadership is the capacity to translate vision into reality

I have experience as a Language Lead, managing TEP (Translation, Editing & Proofreading) and LQA (Language Quality Assurance) teams, and making sure that everything runs smoothly.

More specifically, I coordinate vendors and I answer queries on various communication channels. I organize and hold quality meetings - creating the agenda, assigning action items and updating glossaries, translation memories, and style guides based on what is discussed.

This role helped me to develop excellent communication and problem-solving skills, as well as acquiring a deep understanding of specialized terminology, particularly tech and IT.

When it comes to SEO, content is still king

In SEO, the phrase "content is king" by Microsoft founder Bill Gates has been quoted for over two decades, and it's still as relevant as ever. With the continuous growth of digital media, there's never been a better time to invest in creating and localizing high-quality and engaging content.

As a former SEO/SEM specialist who worked in top-notch companies, I acquired precious skills for SEO-friendly localization.

I have extensive knowledge in keyword research (trends, search volumes, etc.) and keyword localization.

I have expertise in link building (the practice of building backlinks to a website) and internal linking (the practice of creating a link structure for crawlers and connecting content within a website).

I have an intermediate knowledge of many onsite techniques - content layout and heading structure, meta tags and page slugs, sitemaps, structured data, mobile optimization, and so on.

I have a deep understanding of industry-standard SEO/SEM tools, such as Google Analytics, Google Ads, Google Search Console, Google Trends, Screaming Frog SEO Spider, Moz, SemRush, Ahrefs, etc.

Human centered, AI enhanced

Thanks to their abilities, such as creativity, research skills, and detail orientation, linguists are paramount in any AI-enhanced language task.

I have extensive knowledge in AI post-editing and quality evaluation. In post-editing tasks, I review the translation and improve it to a human level. I am also able to transcreate with the help of AI and perform AI TM maintenance and cleanup tasks. In quality assessment tasks, I rate the AI output quality on characteristics such as accuracy and conciseness, as well as grammatical correctness.

I have expertise in generative AI training, and I know many methodologies to 'teach' an AI model how to be more helpful. During my day-to-day work, I usually craft challenging questions for the model to practice (prompts). I ensure AI models follow the instructions from prompts, providing accurate, relevant, and engaging answers. I evaluate AI responses to identify areas for improvement and implement necessary adjustments, e.g. writing/rewriting original detailed answers to feed the AI models.

Moreover, I can rank answers from different providers, conduct A/B tests, and analyze performance metrics to improve prompt effectiveness.

Finally, I stay up-to-date with the latest advancements in AI and natural language processing to incorporate best practices in my workflow.

ˈklaɪənts

I have the privilege to edit, translate, localize, and review content for leading language service providers and cutting-edge tech companies. Here are some clients I have worked for and I work with:

ˌtɛstəˈmoʊniəlz

What clients said about me:

I have had the pleasure to work with Alberto in his role as Lead Reviewer on a long-term project for several years now. His high engagement, his attention to details, and not to mention his stellar linguistic skills and commitment to guide the review team have made a real difference for the Italian market quality. There is seemingly no end to Alberto’s ability to tackle new tasks and challenges with us!

Alberto and I joined our hands on several projects at Indeed, and I can say that he is one of the best people I had as a Senior Italian Linguist. I highly recommend his expertise to any person looking for a qualified Localization expert. He is one of the most professional people I have ever met, and his ability to make sure that every piece of Italian content is accurate and clear is remarkable. Moreover, he's able to do that with a warm smile! Alberto would become an appreciated member of any team and I'm glad I had the chance to work with him.

I worked with Alberto in several occasions. He always delivered efficient high quality localized translations throughout the course of our cooperation. Alberto has a true expertise concerning coding, CMS, web marketing and SEO. He was always able to provide excellent IT insights and feedback in addition to completing the translation/localization job. Detail-oriented and meticulous, Alberto is definitely the IT localizer to hire if you are looking for top-notch services.

kɑnˌtækt

Drop me a line at info@albertomasini.com or fill the form. You will hear from me within 2 working days.

əˈbaʊt mi

I’ve been designing with words for more than 15 years.

After graduating in Humanities (BA+MA) cum laude at the University of Bologna , I worked in institutions and top-notch companies in Italy and France as editor, SEO specialist and translator.

In 2015, I worked as a translator in the startup incubator and accelerator Lanzadera in Valencia, Spain.

After this enriching experience, I took the big decision: go freelance with a digital nomad lifestyle.

Now I live between Bologna, Italy and Valencia, Spain, enjoying the 300 days of sun ☀ and the buzzling atmosphere of this amazing Mediterranean city.